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This research explores the strategies that institutions supporting scientific consensus on climate change undertake in order to communicate through social media. We conducted 21 semi-structured interviews with community managers and communication directors of organizations of different characteristics in several countries.
The dominant narrative to motivate business actors to take climate actions emphasizes opportunities to increase monetary gains, linking sustainability to the financial goals of these organizations. This study conducted an online, real-world, large-n experiment to evaluate the comparative effectiveness of different motivations using narrative communication. We show that non-monetary narratives highlighting prosocial or achievement motivations are 55% more effective in creating responses from businesses than narratives emphasizing monetary gains.
This study examined how humor experienced from viewing a video clip of a science comedian embedded in an online survey can have downstream effects on whether people view comedy as a valid source of scientific information. It found that respondents who perceived more humor in the video clip (i.e. those in the condition with audience laughter) had more positive views about comedy as a valid source of scientific information.
This study tests the effect of climate change memes on theperceived risk of climate change and the intention of onlineengagement regarding climate change issues. Results show thatexposure to climate change memes increases individual intentions ofonline civic engagement regarding climate change. Additionally,empathy is found to mediate this effect. However, risk perception ofclimate change is not altered after exposure to climate change memes.
This study examined how comedy can change the conversation about climate change. The researchers analyzed stand-up shows that focused on climate change — specifically, a video competition series at the University of Colorado called “Stand Up for Climate Change” — and tracked how the audience responded over the three years the series took place. The researchers concluded that climate comedy helps to make people more aware of climate change, brings an emotional element to the conversation, and highlights themes like problem solving and knowledge formation.
This paper explores the behavioural drivers of ecological overshoot, providing evidence that overshoot is itself a symptom of a deeper, more subversive modern crisis of human behaviour. Aurhors explore three drivers of the behavioural crisis in depth: economic growth; marketing; and pronatalism. These three drivers directly impact the three ‘levers’ of overshoot: consumption, waste and population. In the final sections of this paper, tbeg propose an interdisciplinary emergency response to the behavioural crisis by, amongst other things, the shifting of social norms relating to reproduction, consumption and waste.
This study assessed the effects of exposure to climate change information in the media in a sample of 18–26-year-old Italian university students. In particular, the relationship between climate change media information exposure, climate anxiety, and individual and collective self-efficacy was studied.
The results of our UK-wide survey showed that although rural people express higher levels of place attachment than urbanites, climate change is viewed as less of a threat by those living in very rural areas than more urban ones.
Twitter is an important part of the context in which many actors in the global climate change regime develop political views, contest climate norms, but also spread misinformation and disinformation. This has led to increasing scholarly interest in the ways in which members of the public in different countries use social media to engage with the topic of climate change and with climate policy solutions. In this article, the authors discuss two central aspects of these discussions: non-state climate action and public opinion on climate change and its governance.
Policymakers, scholars, and practitioners have all called attention to the issue of misinformation in the climate change debate. But what is climate change misinformation, who is involved, how does it spread, why does it matter, and what can be done about it?