Resources

Browse and filter all resources here

16 results

How Americans View Future Harms From Climate Change in Their Community and Around the U.S.

This latest survey of more than 8,800 American adults, finds that 63% of Americans expect climate impacts to get worse in their lifetimes. However, only 27% of Americans also say that individual voters can make a difference.The polling finds that there has been a slight decline in participation in climate action—only 21% of respondents say they had participated in a climate action in the last year, down from 24% in 2021.

International Public Opinion on Climate Change, 2023

  • Publication year: 2023
  • Organization: Yale Program on Climate Change Communications and partner organizations
  • Link
  • Post category:Audience Insights

This latest survey from the Yale team investigates climate change knowledge, attitudes, policy preferences, and behavior among Facebook users in nearly 190 countries and territories worldwide. It finds generally high levels of climate change awareness among respondents in the developed world. In contrast, more than half of respondents from multiple countries in Africa, South and Southeast Asia, Central America, the Middle East, and island states say they know little to nothing about climate change. The results indicate there is still a critical need for basic climate change communication worldwide, especially in the world’s most vulnerable countries and populations.

Climate Change Awareness and Media Consumption Survey in Mongolia

  • Publication year: 2023
  • Organization: The Global Green Growth Institute
  • Link
  • Post category:Audience Insights

Conducted in 2022, this survey assesses the awareness, knowledge, attitudes, practices and media consumption related to climate change among the people of Mongolia with a particular focus on the most disadvantaged and likely to bear the brunt of climate change. The results of the study will inform the development of a national awareness-raising campaign strategy.

Climate Change in the Indonesian Mind

  • Publication year: 2023
  • Organization: Yale Program on Climate Change Communications and partner organizations
  • Link
  • Post category:Audience Insights

This report is based on findings from a nationally representative survey of 3,490 individuals in Indonesia (aged 16 years and above).The full report includes insights on global warming awareness and beliefs, perceived risks of global warming and deforestation, environmental activism and Indonesians’ environmental norms, values, and efficacy.

Citizen support for climate action in the European Union

Even in the context of Russia’s invasion of Ukraine and its impact on citizens, climate change remains among the top three concerns of Europeans. An overwhelming majority support action across the EU to tackle the climate crisis and make Europe the first climate-neutral continent, according to the latest Eurobarometer survey by the European Commission.

Climate Change in the American Mind and the Six Americas (flagship audience segmentation initiative)

  • Publication year: 2023
  • Organization: Yale Program on Climate Change Communications
  • Link
  • Post category:Audience Insights

Twice a year nationally representative surveys that investigate, track, and explain public climate change knowledge, risk perceptions, policy support and behavior, with the more recent conducted in 2023. This research has identified “Global Warming’s Six Americas,” six unique target audiences in the U.S. that respond to climate change in different ways. Understanding these Six Americas—from the “Alarmed” to the “Dismissive” is critical to communications and advocacy efforts.

Germany Talks Climate (Übers Klima reden)

  • Publication year: 2022
  • Organization: More in Common, klimafakten.de & Climate Outreach
  • Link
  • Post category:Audience Insights

Germany Talks Climate is a toolkit designed to support any organisation that wants to engage the German public on climate change. It aims to promote the understanding of values-based climate communications and to contribute to a wider, solutions-oriented climate discourse in Germany. The toolkit has been based on audience research and the segmentation of the German population into six societal types along deep-seated beliefs.

Older Posts