In partnership with the Yale Program on Climate Change Communication, Potential Energy has carried out one of the broadest and most comprehensive global message testing studies ever conducted. They examined what moves and motivates people to support climate actions and specific pro-climate policies.
CAAD's latest report unveils the impact of climate mis- and disinformation, shedding light on the roles played by the fossil fuel lobby, state-affiliated entities, and the online 'outrage economy.
Reporting on climate issues in an impactful yet constructive manner is equally essential and urgent for public service journalism. Focusing on solutions, limiting negativity and training our journalists to understand the broader picture are pressing challenges facing our newsrooms. In this year's News Report, you'll find case studies to help you deliver climate-related journalism that will resonate with your audiences. They'll also guide you when reorganizing newsrooms and building expertise across all genres, ensuring transversal climate coverage.
This factsheet delves into platforms’ policies on climate change misinformationfocusing on Facebook, Instagram, TikTok, X/Twitter and YouTube. In recent years, these very large online platforms have taken varying approaches to climate as a distinct vector of harm across their products and services, and tried to incorporate or strengthen actions in this regard.
In this Digital Dispatch, ISD investigates how Wellness and New Age influencers on Instagram are talking about climate change. The main findings include: Many Wellness and New Age influencers post outright misinformation or denial about climate change; arguments are diverse and often contradict one another. For example, some treat climate change as a hoax or conspiracy, while others claim it is evidence of “esoteric forces”; content adopts language highly specific to the community. This increases the resonance for dedicated followers and results in some unique framing on topics such as geoengineering and meat consumption; climate is inextricably linked to discussions…
There is a new paradigm of greenwashing emerging that the authors of this report have framed as Greenwashing 3.0. Greenwashing 3.0 is driven by a central focus on long-term environmental commitments, especially regarding climate targets. “Net zero by 2050” commitments are by nature long-term promises, rather than verifiable statements about current performance, and open up a whole new world of greenwashing mechanisms. The report identifies some key features of this new paradigm and recommendations for addressing it.
The first research study exploring fossil fuel advertising in Asian markets. This report includes a breakdown of the major strategies that polluters are using in the most climate vulnerable part of the world, as well as the 70+ agencies and 100+ contracts behind them.
The coalition has compiled this document, highlighting emerging deceptive claims and efforts to contaminate discussions on the phase out of fossil fuels. It provides accurate scientific information to equip the public, UNFCCC delegates, and journalists with vital insights for critical deliberations at the upcoming COP28 climate summit in November 2023, hosted by the UAE.
Through extensive message testing, Potential Energy has gathered significant data on what works and does not work when talking about climate. This document outlines the learnings and suggestions on how to better communicate the threat of climate change, encourage people to demand action, and inspire them by the progress we’re already making.
This report tracks and analyzes narrative trends in the news related to renewable energy in the United States and more broadly related to climate solutions, including food and water systems in our analysis, alongside renewable energy.