47 results

Amplify: How to build a fan-based climate movement

  • Publication year: 2024
  • Publishing organization: Planet Reimagined
  • Language: English
  • Post category:Guides & Reports

"Every year in the United States, over 250 million people attend concerts, providing a rare opportunity to bring communities together and remind them of their collective ability to produce change. By turning backstage concern into mainstage advocacy, music artists can serve as much-needed climate messengers who amplify the climate movement by mobilizing fans to take action. This research provides novel insights into what fans think and what they are prepared to do for the planet. "

(Un)Natural Disasters: Communicating linkages between extreme events and climate change

  • Publication year: 2016
  • Publishing organization: World Meteorological Organization
  • Language: English
  • Post category:Guides & Reports

Recent research suggests that personal experience of extreme weather has only a small, short-lived effect on what people think about climate change. If they had help connecting the dots – that is, if scientific linkages were clearly articulated and reported more often and more accurately in the media – perhaps the effect of extreme weather on peoples’ views would be greater, leading to better planning to adapt to changes, improved behavioural change, and more action on climate change. This guide makes practical recommedations for how to better communicate the linkage between extreme events and climate change harnessing progress in the…

Unnatural disasters: Connecting the dots when communicating about extreme weather and climate change

  • Publication year: 2024
  • Publishing organization: Potential Energy and Yale Programme on Climate Change Communication
  • Language: English
  • Post category:Guides & Reports

This report is based on analysis spanning quantitative and qualitative research with nearly 72,000 Americans to better understand perception of extreme weather and climate change. It found that half of the respondents believe the changes to be “natural.” Using fresh language in these particularly 'teachable' moments can build understanding around the problem and generate enthusiasm for the solutions. After testing over 200 extreme weather message territories, the researchers found a platform that outperforms: “Unnatural disasters”. This simple phrase opens the door to conversations about the true cause: fossil fuels. It’s rooted in provocative but politically neutral language that can capture…

Aproximación a la contraargumentación ante el negacionismo y el retardismo climáticos

  • Publication year: 2024
  • Publishing organization: ECODES
  • Language: Spanish
  • Post category:Guides & Reports

Este informe responde a un gran tema: qué hacer con las personas que niegan la acción climática o que animan a aplazarla. ¿Hay que responderles? Cuándo lo hacemos, ¿les ayudamos a que su voz cobre más fuerza? También representat una pequeña guía con herramientas para quienes están interesados en contrarrestar los discursos y las estrategias de los disidentes con la acción climática.

The anti-greenwash guide for agency leaders

  • Publication year: 2026
  • Publishing organization: Creatives for Climate
  • Language: English
  • Post category:Guides & Reports

This is a free, first-of-its-kind guide for ad and PR agencies of all sizes to combat greenwashing. It covers the latest in regulatory frameworks, helpful tips to implement at agency level to move away from inadvertent greenwashing and principles to guide agencies on their path away from misleading and unsubstantiated claims in communications campaigns.

Covering the Planet: Assessing the State of Climate and Environmental Journalism Globally

  • Publication year: 2024
  • Publishing organization: Internews
  • Language: English
  • Post category:Guides & Reports

This report documents urgent challenges confronting climate and environmental journalists across the globe, including 39% experiencing threats as a result of their work and almost two-thirds feeling obliged to use climate skeptics as sources for “balance.” The report is based on a survey of 744 journalists and editors in 102 countries and in-depth interviews with 74 journalists in 31 countries. The study asked how journalists conduct their climate and environmental reporting – and what they require in order to do it better, as the deadlines for international treaty commitments fast approach.

Six ways to change hearts and minds about climate change

  • Publication year: 2024
  • Publishing organization: Frame Works, The Climate Change Collaboration, Heard
  • Language: English
  • Post category:Guides & Reports

This is a framing guide to provide ideas and sentiments that can be articulated and expressed in different ways. It outlines six tips to frame climate change to improve public understanding and inspire action. The guide translates research into practice, connecting a broad body of research to practical recommendations.

Sell the Sizzle

  • Publication year: 2021
  • Publishing organization: Futerra
  • Language: English
  • Post category:Guides & Reports

Sell The Sizzle sets out the formula for compelling climate messages that actually change attitudes and behaviours. It emphasizes the importance of appealing to emotions and aspirations in climate change communications, rather than relying solely on facts and fears. It advocates for a marketing approach that highlights positive visions of a sustainable future, using engaging stories and relatable characters to inspire action.

Beyond ‘trusted messengers’ – new insights on trust & influence in climate communications

  • Publication year: 2024
  • Publishing organization: Climate Outreach
  • Language: English
  • Post category:Guides & Reports

This report is designed to help climate communicators explore the concept of trust, and be much better equipped to build it. It emphasizes moving beyond relying solely on trusted messengers to foster social cohesion and climate action. Key findings suggest the need for diverse and inclusive narratives, recognizing social identity, and leveraging community networks. The report advocates for a multifaceted approach to climate communication to address the complexities of information dissemination and public engagement in climate action.

A new era in climate communications

  • Publication year: 2024
  • Publishing organization: New Zero World
  • Language: English
  • Post category:Guides & Reports

This paper provides an in-depth analysis of current trends, strategies, and best practices in climate communication. It offers valuable insights into effective messaging approaches, audience engagement techniques, and the evolving landscape of climate discourse. Through case studies, research findings, and expert interviews, the paper explores how to communicate climate science accurately, engage diverse audiences, and inspire meaningful action in the face of the climate crisis.