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In a major speech the United Nations Secretary-General called on PR firms, media outlets, and tech companies to stop promoting fossil fuel ads that lie to the public and hide the role the industry plays in the climate crisis. HEATED offers further insights into this topic with references to past reporting and research.
In DeSmog’s Advertising and Public Relations Database, you can browse their esearch on the advertising and PR industry firms which have protected the reputation of their fossil fuel clients and created greenwashing campaigns to convince the public that climate change is not an urgent threat.
Good Life 2030 is a project for the advertising industry to transform both itself and society in service of halving emissions by 2030 through the process of reimagining and redefining what a ‘good life’ looks and feels like, informed by real everyday people. Since early 2021, Good Life 2030 has brought together leaders and creatives from across the industry to explore what compelling visions of a new ‘good life’ in 2030 look like, what they mean for their work and also what these visions mean for the advertising industry itself.
In April 2024, the Financial Times and Reuters have taken down advertorials paid for by Saudi Aramco that showcased the oil giant’s preferred climate solutions. The content, which was produced by FT and Reuters’ in-house ad agencies, disappeared following a February 20 complaint to UK regulators that the FT ads mislead readers by depicting the world’s biggest oil company as a climate champion. For media companies reporting on the climate crisis, hosting content sponsored by major polluters creates a conflict of interest.
Seven of the world’s “most trusted” media companies produce and promote content touting the key talking points of oil and gas.
Does being an effective agency mean helping sell more products or can it mean helping mitigate climate emergency?
A new investigation by NPR and the Climate Investigations Center found that the gas industry tried to downplay the health risks of gas stoves for decades, turning to many of the same public-relations tactics the tobacco industry used to cover up the risks of smoking. Gas utilities even hired some of the same PR firms and scientists that Big Tobacco did.
The first research study exploring fossil fuel advertising in Asian markets. This report includes a breakdown of the major strategies that polluters are using in the most climate vulnerable part of the world, as well as the 70+ agencies and 100+ contracts behind them.
A new study found that showing people warning labels about the dangers of meat discouraged them from choosing it.
Large-scale public awareness campaigns are routinely used by governments to change public behaviour and protect our health. They remind us to stop littering or speeding, and have encouraged us to get our booster shots, do our tax or look out for would-be terrorists. In the face of global warming, heatwaves and extreme weather events, where is the campaign with advice on how to stay cool as temperatures rise, reduce meat consumption etc?