Does being an effective agency mean helping sell more products or can it mean helping mitigate climate emergency?
A new investigation by NPR and the Climate Investigations Center found that the gas industry tried to downplay the health risks of gas stoves for decades, turning to many of the same public-relations tactics the tobacco industry used to cover up the risks of smoking. Gas utilities even hired some of the same PR firms and scientists that Big Tobacco did.
The first research study exploring fossil fuel advertising in Asian markets. This report includes a breakdown of the major strategies that polluters are using in the most climate vulnerable part of the world, as well as the 70+ agencies and 100+ contracts behind them.
A new study found that showing people warning labels about the dangers of meat discouraged them from choosing it.
Large-scale public awareness campaigns are routinely used by governments to change public behaviour and protect our health. They remind us to stop littering or speeding, and have encouraged us to get our booster shots, do our tax or look out for would-be terrorists. In the face of global warming, heatwaves and extreme weather events, where is the campaign with advice on how to stay cool as temperatures rise, reduce meat consumption etc?
This paper explores the behavioural drivers of ecological overshoot, providing evidence that overshoot is itself a symptom of a deeper, more subversive modern crisis of human behaviour. Aurhors explore three drivers of the behavioural crisis in depth: economic growth; marketing; and pronatalism. These three drivers directly impact the three ‘levers’ of overshoot: consumption, waste and population. In the final sections of this paper, tbeg propose an interdisciplinary emergency response to the behavioural crisis by, amongst other things, the shifting of social norms relating to reproduction, consumption and waste.
Clean Creatives is a project for PR and ad professionals who want a safe climate future. We are strategists, creatives, and industry leaders who believe that fossil fuel clients represent a threat to our shared future. Over 600 agencies have pledged to not work with fossil fuel clients.
A global movement of storytellers and solutionists divesting their talent from destruction, and using their narrative power to build a just and regenerative world. It's the first and largest online global platform for creative professionals to share knowledge, tools, and new ideas to drive climate action.
The course provides a unique proven framework to help brands and businesses craft credible and impact-driven sustainability communications in order to deliver campaigns and strategies that are relevant to consumer and planet needs.
A nonprofit coalition working to change the narrative on climate change with the US top creatives and marketers. They conduct audience research, message testing and develop creative campaigns.