‘Conspirituality’ and climate: How wellness and new age influencers are serving anti-climate narratives to their audiences
In this Digital Dispatch, ISD investigates how Wellness and New Age influencers on Instagram are talking about climate change. The main findings include: Many Wellness and New Age influencers post outright misinformation or denial about climate change; arguments are diverse and often contradict one another. For example, some treat climate change as a hoax or conspiracy, while others claim it is evidence of “esoteric forces”; content adopts language highly specific to the community. This increases the resonance for dedicated followers and results in some unique framing on topics such as geoengineering and meat consumption; climate is inextricably linked to discussions…