In partnership with the Yale Program on Climate Change Communication, Potential Energy has carried out one of the broadest and most comprehensive global message testing studies ever conducted. They examined what moves and motivates people to support climate actions and specific pro-climate policies.
Climate Curious co-hosts Maryam Pasha and Ben Hurst chat to John about how we can really make climate “pop”: from using real and regular messengers (not politicians) to talking more about “stopping the top 100 polluters” rather than “stopping climate change” (too vague and conceptual), John shares the effective strategies that will get people engaged and fired up to take action. And, he reveals the number one message that is most effective across all demographics.
This episodes features an interview with Anthony Leiserowitz about Yale’s and George Mason’s “Climate Change in the American Mind” report series, and upacks questions like: how worried, frustrated, or hopeful are people feeling about the climate crisis? What specifically do registered voters in America think about the issue? And how do those sentiments compare to other countries around the world?
This latest survey of more than 8,800 American adults, finds that 63% of Americans expect climate impacts to get worse in their lifetimes. However, only 27% of Americans also say that individual voters can make a difference.The polling finds that there has been a slight decline in participation in climate action—only 21% of respondents say they had participated in a climate action in the last year, down from 24% in 2021.
This latest survey from the Yale team investigates climate change knowledge, attitudes, policy preferences, and behavior among Facebook users in nearly 190 countries and territories worldwide. It finds generally high levels of climate change awareness among respondents in the developed world. In contrast, more than half of respondents from multiple countries in Africa, South and Southeast Asia, Central America, the Middle East, and island states say they know little to nothing about climate change. The results indicate there is still a critical need for basic climate change communication worldwide, especially in the world’s most vulnerable countries and populations.
A conversations with Katherine Hayhoe about reframing climate conversations positively to inspire action and about how people's views on climate change are more nuanced than just believers or deniers. Most people don't outright reject climate science and risks, but have questions.
Conducted in 2022, this survey assesses the awareness, knowledge, attitudes, practices and media consumption related to climate change among the people of Mongolia with a particular focus on the most disadvantaged and likely to bear the brunt of climate change. The results of the study will inform the development of a national awareness-raising campaign strategy.
This report covers Americans’ assessments of the threats of climate change, how it affects their lives and voting behavior, and what steps they are willing to take to combat climate change, with particular focus on the impact of religion on such views.
This report is based on findings from a nationally representative survey of 3,490 individuals in Indonesia (aged 16 years and above).The full report includes insights on global warming awareness and beliefs, perceived risks of global warming and deforestation, environmental activism and Indonesians’ environmental norms, values, and efficacy.
In this panel experts, including Unilever’s Chief Sustainability Officer, popular lifestyle creators and behavioral experts unveil new findings from a Unilever study of creators on the topic of sustainable lifestyles. The panel explores the unique role creators (on YouTube, TikTok, Instagram, and more) can play in encouraging individuals to adopt low-carbon behaviors, igniting a mass movement towards sustainable living.