This study tests the eﬀect of climate change memes on theperceived risk of climate change and the intention of onlineengagement regarding climate change issues. Results show thatexposure to climate change memes increases individual intentions ofonline civic engagement regarding climate change. Additionally,empathy is found to mediate this eﬀect. However, risk perception ofclimate change is not altered after exposure to climate change memes.
In this panel experts, including Unilever’s Chief Sustainability Officer, popular lifestyle creators and behavioral experts unveil new findings from a Unilever study of creators on the topic of sustainable lifestyles. The panel explores the unique role creators (on YouTube, TikTok, Instagram, and more) can play in encouraging individuals to adopt low-carbon behaviors, igniting a mass movement towards sustainable living.
Celebrated UK broadcaster and naturalist Chris Packham goes on a personal journey to decide for himself if it's ethically acceptable to break the law to protest against government policies on climate change. In this deeply personal film, Chris considers whether he is prepared to risk jail and other, potentially-career ending consequences to bring about change. He meets climate change activists who believe mass civil disobedience is necessary to force policy change. But are their actions justified to combat the climate crisis?
This episode looks into how the Eco Society wanted to gain support for an energy pledge in a small town in Canada, but couldn’t gain traction within the community. They resorted to sending volunteers door-to-door, to have personal conversations about climate solutions. To date, they’ve had over a thousand conversations and they’ve proven that a simple discussion can yield a lot of action.
For years, most weather reports in the US omitted one crucial element: the impact of climate change. In fact, many broadcast meteorologists were openly skeptical of climate change and spread that skepticism to their viewers. This episode, looks at a campaign to convince weathercasters that climate change is real and turn the local TV news into a source for climate education.
In a bid to dissuade young creatives from inadvertently contributing to greenwashing by making content sponsored by fossil fuels, creative network Glimpse has launched its ‘Inside Job’ campaign that wants to enlist top young talent to playfully expose the problem while pointing to a radically different future beyond high carbon brands.
Join former White House climate advisor Molly Kawahata as she prepares for an expedition in the Alaska Range while working to create a new climate narrative that centers her favorite question—What can I do to help?—with a surprising answer.
Research by DeSmog revealed that Shell and other oil companies have used hundreds of social media influencers to promote oil and gas giants worldwide since 2017, from the US to Malaysia, reaching billions of people.
This paper questions the widely assumed idea that climate fiction has a positive ecopolitical influence by enabling readers to imagine potential climate futures and persuading them of the gravity and urgency of climate change. It also demonstrates a novel interdisciplinary approach to environmental literature (empirical ecocriticism) and points the way to future research in this vein.
A research found that prioritizing social learning first, getting the word out about climate-friendly actions through media coverage, public fora, and informal conversations was essential to making the subsequent policy changes more effective.