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This initiative curates an extensive lexicon of key words, written by experts on the frontlines of climate action. Definitions are supported by research, books, bibliographies, photography, stories, interviews and further reading. It is also an accessible database for effective climate communication.
A new study found that showing people warning labels about the dangers of meat discouraged them from choosing it.
An image library catalysing a new visual language for climate change that embody people-centred narratives and positive solutions. Creators of the Seven UK Audience Segments.
This study maps out the multiple ways in which art can function as a medium to advocate for climate justice. It presents ten case studies and concludes with opportunities, challenges and recommendations to foster “artivism” for climate justice.
This unprecedented research found that artistic visualizations of climate change elicited stronger positive emotions than informationally equivalent data graphs but did not differ in their perceived credibility or effectiveness as visual aids for learning. Artistic visualizations appeared to mitigate the political division in viewers’ perceived relevance of climate change.
Thousands of images of climate change are shared around the world daily, but our understanding of how people interpret such images is limited. To address this and give communicators practical guidance, Climate Outreach conducted international social research to build a detailed picture of how people respond to different images of climate change. On this call speakers discuss 7 principles for more effective visual communication about climate change.
Narratives are needed to activate citizens around the world to take climate action. This PCCB Network session brought together different actors from around the world who are doing things differently. Filmmakers, photographers, digital storytellers, podcasters and scientists shared their experiences in a talk show format, on how to engage citizens, raise awareness and strengthen capacities through transformative communication.
George Marshall is Europe’s leading specialist in public engagement on climate change. In this workshop he covers a wide range of topics linked to effective climate communications. He discusses challenges such as psychological distancing, not involving the right messangers, and the opportunities we can harness to engage many more people.
How the polar bear’s story, when turned into something that was supposed to represent climate change broadly, became its downfall. It positioned the problem as something unfolding far away and hurting animals as opposed to people.
The report summarises research with members of the public: Four structured discussion groups (with a total of 32 citizens) were held: two in London, and two in Berlin. Participants responded to dozens of climate images, engaging in detailed discussions about what they saw. Following this, an international online survey of 3,014 people was conducted, with participants split equally between the UK, Germany and the US. The survey allowed us to test a smaller number of images with a much larger number of people.