Sell the Sizzle
    • Publication year: 2021
    • Publishing organization: Futerra
    • Language: English
    • Post category:Guides & Reports

    Sell The Sizzle sets out the formula for compelling climate messages that actually change attitudes and behaviours. It emphasizes the importance of appealing to emotions and aspirations in climate change communications, rather than relying solely on facts and fears. It advocates for a marketing approach that highlights positive visions of a sustainable future, using engaging stories and relatable characters to inspire action.