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    Global Warming’s Six Audiences around the world

    • Publication year: 2024
    • Organization: Yale Porgram on Climate Change Communications & CVoter
    • Link
    • Language: English
    • Post category:Audience Insights

    Prior research in the US has identified six distinct audiences within the public – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – based on their beliefs and attitudes about climate change. This research applies this analysis to a large international survey of more than 100 countries and territories worldwide to find that the Alarmed are the largest group in about three-fourths of the areas surveyed (87 of the 110). In fact, half or more respondents in thirty-one areas are Alarmed.

    The media is still falling short on climate

    • Publication year: 2024
    • Media: HEATED
    • Link
    • Language: English
    • Post category:Articles

    HEATED analyzed 133 breaking news stories about recent climate-fueled weather in the United States. The results were dismal—but there were some bright spots.

    Discourses of climate inaction undermine public support for 1.5 °C lifestyles

    • Publication year: 2024
    • Journal: Global Ennvironmental Change
    • Authors: Catherine Cherry, Caroline Verfuerth, Christina Demski
    • Link
    • Language: English
    • Post category:Academic Papers

    Arguments that seek to delay climate action and justify inadequate mitigation efforts, often termed ‘discourses of delay’, are widespread within political and media debate on climate change. This article reports on the results of novel public deliberation and visioning workshops, conducted across the UK in 2020/2021 to explore visions of a 1.5 °C future. Despite very strong public support for many low-carbon lifestyle strategies in principle, entrenched discourses of delay are limiting beliefs that a fair, low-carbon future is possible.

    Communicating the links between climate change and heat waves with the Climate Shift Index

    • Publication year: 2024
    • Journal: Weather, Climate and Society
    • Authors: Laura Thomas-Walters, Matthew H. Goldberg, Sanguk Lee, Aidan Lyde, Seth A. Rosenthal, Anthony Leiserowitz
    • Link
    • Language: English
    • Post category:Academic Papers

    Communicating heat-related risks to the public is increasingly important for both their own protection and to encourage mitigation policies. To test the impact of the Climate Shift Index (CSI), which quantifies how climate change affects the likelihood of extreme weather, an experiment was conducted with 3,902 American adults. Participants were informed that climate change made the July 2023 U.S. heat wave at least five times more likely. Variations in CSI wording and explanations were tested. All treatments increased the belief that climate change made the heat wave, and heat waves in general, more likely.

    How do you negotiate a good climate deal?

    • Year of release: 2024
    • Name of podcast: BBC Climate Question
    • Link
    • Language: English
    • Post category:Podcasts

    The first part of this episode features a conversation with the writers of a new theater play created to depict the landmark global climate change agreement, the Kyoto protocol. They discuss why and how they decided to dramatize the seemingly slow and tedious action of a global climate change conference. They also explain their goal to highlight Kyoto as a ‘parable of agreement’ in a world full of disagreement.

    Climate Policy Wonk Turned Indie Pop Star: AJR’s Adam Met

    • Year of release: 2024
    • Name of podcast: Climate One
    • Link
    • Language: English
    • Post category:Podcasts

    This episode features an interview with climate policy expert and musician, Adam Met, who speaks about the parallels between a campaign to release a pop album and a climate advocacy one. Both involve engaging fans in something and bringing people together with a common mission. Adam shares examples of the strategies that he's learned from music and from climate and they make their way across both.

    Amplify: How to build a fan-based climate movement

    • Publication year: 2024
    • Publishing organization: Planet Reimagined
    • Link
    • Language: English
    • Post category:Guides & Reports

    "Every year in the United States, over 250 million people attend concerts, providing a rare opportunity to bring communities together and remind them of their collective ability to produce change. By turning backstage concern into mainstage advocacy, music artists can serve as much-needed climate messengers who amplify the climate movement by mobilizing fans to take action. This research provides novel insights into what fans think and what they are prepared to do for the planet. "

    Hollywood Climate Summit

    Now in its fifth year, the Hollywood Climate Summit organizes high-energy events and coordinates creative partnerships for cross-sector media professionals to level up their climate knowledge, align strategies, deepen intersectional values, showcase innovation, and lead a cultural movement of sustained climate action.

    People’s climate vote

    • Publication year: 2024
    • Organization: UNDP and University of Oxford
    • Link
    • Language: English
    • Post category:Audience Insights

    The Peoples’ Climate Vote is the world’s biggest standalone public opinion survey on climate change. It was launched in 2020 to connect people with policymakers. Its first iteration, published in 2021, covered 50 countries. The Peoples’ Climate Vote 2024 is the second edition of the survey. It asked people how they are being affected by the impacts of climate change, and how they want their leaders to respond. The survey found that an overwhelming 80% people around the world want their country to take stronger climate action. 72% want a quick transition away from fossil fuels. 86% want their governments…

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