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We need to rethink the words we use to discuss climate change. Many climate terms can numb people with fear instead of inspiring them into action, and proposes new language that will reframe our situation as an opportunity, rather than a crisis.
Does being an effective agency mean helping sell more products or can it mean helping mitigate climate emergency?
Online influencers, fossil fuel companies and some of the countries attending COP28 have nourished a feedback loop of falsehoods.
Telegraph columnists routinely questioned climate science and criticised green reforms as a major backlash against net zero policies raged in the UK.A new analysis by DeSmog reviewed over 2,000 Telegraph opinion pieces and editorials published online over a six month period, ending in 16 October. Of the 171 opinion pieces that dealt with environmental issues, 85 percent were identified as “anti-green” : attacking climate policy, questioning climate science and ridiculing environmental groups.
In partnership with the Yale Program on Climate Change Communication, Potential Energy has carried out one of the broadest and most comprehensive global message testing studies ever conducted. They examined what moves and motivates people to support climate actions and specific pro-climate policies.
CAAD's latest report unveils the impact of climate mis- and disinformation, shedding light on the roles played by the fossil fuel lobby, state-affiliated entities, and the online 'outrage economy.
Reporting on climate issues in an impactful yet constructive manner is equally essential and urgent for public service journalism. Focusing on solutions, limiting negativity and training our journalists to understand the broader picture are pressing challenges facing our newsrooms. In this year's News Report, you'll find case studies to help you deliver climate-related journalism that will resonate with your audiences. They'll also guide you when reorganizing newsrooms and building expertise across all genres, ensuring transversal climate coverage.
As one of Australia’s most influential voices on climate, Lesley Hughes has thought deeply about how to talk about the crisis and says hope has a key role to play.
In conversation with Ben Hurst and Maryam Pasha, Esteban Gast, comedian-in-residence at Generation180 and co-creator of the Climate Comedy Cohort, shares how he’s building a climate comedy movement to get more humour into climate storytelling through the form of mentions, moments and premises.
Climate Curious co-hosts Maryam Pasha and Ben Hurst chat to John about how we can really make climate “pop”: from using real and regular messengers (not politicians) to talking more about “stopping the top 100 polluters” rather than “stopping climate change” (too vague and conceptual), John shares the effective strategies that will get people engaged and fired up to take action. And, he reveals the number one message that is most effective across all demographics.