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Este informe responde a un gran tema: qué hacer con las personas que niegan la acción climática o que animan a aplazarla. ¿Hay que responderles? Cuándo lo hacemos, ¿les ayudamos a que su voz cobre más fuerza? También representat una pequeña guía con herramientas para quienes están interesados en contrarrestar los discursos y las estrategias de los disidentes con la acción climática.
In a major speech the United Nations Secretary-General called on PR firms, media outlets, and tech companies to stop promoting fossil fuel ads that lie to the public and hide the role the industry plays in the climate crisis. HEATED offers further insights into this topic with references to past reporting and research.
In DeSmog’s Advertising and Public Relations Database, you can browse their esearch on the advertising and PR industry firms which have protected the reputation of their fossil fuel clients and created greenwashing campaigns to convince the public that climate change is not an urgent threat.
This project aims to increase cross-country collaboration in detecting and debunking climate disinformation across the EU, while promoting the access of European citizens to verified information. The database leverages the collective expertise of European fact-checking organisations that are verified members of the European Code of Standards for Independent Fact-Checking Organisations. In the database, you will find fact-checks, disinformation debunks, prebunking articles and narrative reports on transcontinental climate trends.
In April 2024, the Financial Times and Reuters have taken down advertorials paid for by Saudi Aramco that showcased the oil giant’s preferred climate solutions. The content, which was produced by FT and Reuters’ in-house ad agencies, disappeared following a February 20 complaint to UK regulators that the FT ads mislead readers by depicting the world’s biggest oil company as a climate champion. For media companies reporting on the climate crisis, hosting content sponsored by major polluters creates a conflict of interest.
This new report explores how AI will help spread climate disinformation. The World Economic Forum in 2024 identified AI-generated mis- and disinformation as the world’s greatest threat (followed by climate change) allowing climate deniers to more easily, cheaply and rapidly develop persuasive false content and spread it across social media, targeted advertising and search engines.
In the introduction to a new report from the Center for Countering Digital Hate, CEO Imran Ahmed makes the case that it's a new kind of climate denialism that is spreading so quickly on social platforms. Why? Not only is it due to the lack of content moderation from Big Tech companies and a willingness of cynical media personalities on these platforms to take up the denier mantle, but also an economic incentive structure for content creators that supports misinformation.
Plastics manufacturers and industry groups, including some of the largest oil and gas companies in the world, have spent more than 50 years funding and pushing plastics recycling in order to stave off regulatory action – all while knowing that only a small fraction of plastic waste could ever be recycled.
CCDH’s groundbreaking AI-powered research shows that New Climate Denial narratives that aim to undermine the climate movement, science and solutions, now constitute 70% of climate denial content on YouTube in 2023.
Seven of the world’s “most trusted” media companies produce and promote content touting the key talking points of oil and gas.