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Social media messaging by climate action NGOs: a case study of the 2019–2020 Australian Black Summer bushfires

  • Publication year: 2023
  • Journal: Oxford Open Climate Change
  • Authors: Joshua Ettiger et al.
  • Link
  • Language: English
  • Post category:Academic Papers

This study explores how Australian climate action NGOs communicated about climate change on Twitter during the 2019–2020 Australian Black Summer bushfires. Overall the organizations did not inaccurately claim that climate change causes bushfires (only 1% of total tweets). However, only 15% of the tweets mentioned non-climate change factors (such as firefighting) that shape bushfire risks. Fourty-two percent of tweets mentioned climate change but did not explain how it relates to bushfires. The study concludes that the most holistic communications about potential risk factors would incorporate the role of climate change in combination with other dynamics that affect the impacts of…

Why Is ‘New Climate Denial’ So Popular On Social Media? (w/ Imran Ahmed)

  • Year of release: 2022
  • Name of podcast: The Climate Pod
  • Link
  • Language: English
  • Post category:Podcasts

In the introduction to a new report from the Center for Countering Digital Hate, CEO Imran Ahmed makes the case that it's a new kind of climate denialism that is spreading so quickly on social platforms. Why? Not only is it due to the lack of content moderation from Big Tech companies and a willingness of cynical media personalities on these platforms to take up the denier mantle, but also an economic incentive structure for content creators that supports misinformation.

The new climate denial

  • Publication year: 2024
  • Publishing organization: Center for Countering Digital Hate
  • Link
  • Language: English
  • Post category:Guides & Reports

CCDH’s groundbreaking AI-powered research shows that New Climate Denial narratives that aim to undermine the climate movement, science and solutions, now constitute 70% of climate denial content on YouTube in 2023.

Overheated: how climate misinformation goes viral on social media

  • Year of release: 2025
  • Name of podcast: Böll·Europe Podcast
  • Link
  • Language: English
  • Post category:Podcasts

This episode explores the concerning rise of climate change disinformation on prominent social networks. It highlights how social media has exacerbated the weaponisation of climate change within the context of culture wars and revealing the pivotal players who amplify climate misinformation and disinformation within online communities.

Platforms’ policies on climate disinformation

  • Publication year: 2023
  • Publishing organization: EU Disinfo Lab
  • Link
  • Language: English
  • Post category:Guides & Reports

This factsheet delves into platforms’ policies on climate change misinformationfocusing on Facebook, Instagram, TikTok, X/Twitter and YouTube. In recent years, these very large online platforms have taken varying approaches to climate as a distinct vector of harm across their products and services, and tried to incorporate or strengthen actions in this regard.

‘Conspirituality’ and climate: How wellness and new age influencers are serving anti-climate narratives to their audiences

  • Publication year: 2023
  • Publishing organization: Institute for Strategic Dialogue
  • Link
  • Language: English
  • Post category:Guides & Reports

In this Digital Dispatch, ISD investigates how Wellness and New Age influencers on Instagram are talking about climate change. The main findings include: Many Wellness and New Age influencers post outright misinformation or denial about climate change; arguments are diverse and often contradict one another. For example, some treat climate change as a hoax or conspiracy, while others claim it is evidence of “esoteric forces”; content adopts language highly specific to the community. This increases the resonance for dedicated followers and results in some unique framing on topics such as geoengineering and meat consumption; climate is inextricably linked to discussions…

Strategies for climate change communication through social media: Objectives, approach, and interaction

  • Publication year: 2021
  • Journal: Media International Australia
  • Authors: León, B. et al.
  • Link
  • Language: English
  • Post category:Academic Papers

This research explores the strategies that institutions supporting scientific consensus on climate change undertake in order to communicate through social media. We conducted 21 semi-structured interviews with community managers and communication directors of organizations of different characteristics in several countries.

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